This years April fools has by far been the best for me ever. I spent the day winding up my friends and family and laughing at what pranks my friends had pulled on their friends. However it wasn’t just us puling pranks some brands took the opportunity to prank their consumers. Below is a list of some of my personal favourites:
BMW put together a brilliant prank which capitalised on the Royal Baby which is due to be born this summer. If that didn’t make it realistic enough they also had the help of mummy bloggers who helped to spread the word. The prank said that BMW are releasing their limited edition P.R.A.M which is available in both Royal Blue and Princess Pink. Here’s a look at their press release which is just fantastic!!
“With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile).
Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our EfficientDynamics technology.
With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.
For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine).”
Google had a fun day as they pulled three pranks one being google maps being turned into a pirate treasure map, the second being ‘Gmail Blue’ which literally just turned Gmail blue, a thirdly and my favourite Google Nose.
Google Nose allowed user to smell things such as wet dog and napkins if they got up and close to the screen and gave it a good sniff. I’m sure this prank had a lot of us sniffing our screens. The thought is just hilarious, I can hold my hands up and say No Google, you did not fool me.
Gone are the days of arguing over who gets the window seat on that long haul flight. Virgin Atlantic announced the flight of their glass bottom plane. the plane would mean that all on board passengers would will have a view of the flight whilst 40,000ft in the air.
Video sharing site Vimeo prank had them on a mission to help continue to spread the internets obsession with cat videos. They have done this by renaming themselves “Vimeow,” where your cat videos truly belong.
Scope mouth wash announced the release of their new bacon flavour mouth wash, which they say will your breath sizzling. If you haven’t seen the advert, here it is:
I love that they actually made an online advertisement it makes it just that little bit more realistic, well as realistic as bacon flavour mouth wash can be.
As Twitter continue to talk about the monetisation of their social networking platform they pulled a prank which told users that they would have to pay $5 a month to use the service. Or users can use Twitter for free however they would not be able to use vowels in their tweet. This saw the rise of the hashtag #nvwls
April fools day is a great way for brands to get their name out in the market. By running engaging and funny pranks it creates a memory which allows consumers to relate it back to the brand. Next year I hope to see even more brands involved, it is something I would definitely encourage my clients to get involved in. Like I’ve said in previous posts, theirs nothing like a bit of opportunistic PR.
What was your favourite prank?